An experience occurs when an organization deliberately makes use of companies because the stage, and items as props, to have interaction individual prospects in a method that creates a memorable occasion. Commodities are fungible, goods tangible, providers intangible, and experiences memorable. (See the chart “Economic Distinctions.”) Buyers of experiences—we’ll follow the lead of experience-economy pioneer Walt Disney and call them “guests”—value what the corporate small business reveals over a length of time. Thus, no two individuals can … Read More